Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

A business plan is a document that will not only keep your company on track with its goals but will also be a vital component to helping potential lenders invest in your business. It's a detailed ...

Creating a business plan is one of the first steps toward success as an entrepreneur. A well-crafted business plan can help you secure funding, attract customers and establish your brand. While ...

This article is published by AllBusiness.com, a partner of TIME. Starting a business is an exciting yet challenging endeavor that requires careful planning and clear direction. Whether you are opening ...

Find out what you must do before starting a business, from writing a business plan to getting the proper insurance.

Becca Apfelstadt is co-founder and CEO of treetree, a marketing agency in Columbus, Ohio, that provides creative firepower for B2B giants. I’m a firm believer that you should bring your whole self to ...

Everyone loves to complain about terrible, snooze-inducing presentations. But if you’ve been in business for any time at all, you know it’s not just slide decks that are routinely awful. You’ve likely ...

I don’t know of anyone who works harder or longer hours than a small-business owner. From landing and servicing clients to making payroll, there’s seemingly always one more thing to do before leaving ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.