Forget the search for the next American Idol. Colombia is looking for a new Juan Valdez. That nation’s association of coffee growers is retiring its spokesmodel Carlos Sanchez, who has been on the job ...

Carlos Sánchez, who for nearly four decades played Juan Valdez, the embodiment of Colombian coffee and one of the most recognizable pitchmen in the world, died Dec. 29 in Medellín. He was 83. Sánchez ...

Juan Valdez is retiring. Long live Juan Valdez! Colombia’s coffee ambassador to the world, Carlos Sanchez, is finally quitting after four decades of playing the role of Juan Valdez. And the national ...

"Juan Valdez enters Brazil with São Paulo site" was originally created and published by Verdict Food Service, a GlobalData owned brand.

MIAMI (Reuters) - Colombian coffee growers, long represented by a fictional farmer named Juan Valdez with a mustache and wide-brimmed hat, opened a namesake coffee shop in downtown Miami on Monday, ...