YPulse explores Gen Z’s trading card hobby—from the types they collect and play with to who’s driving the hobby’s growing ...

Can Gen Z even read this sentence? Well, yes, and our data shows they’re reading more than anyone is giving them credit for.

Pinterest’s degrees of separation, Mullet "Reviews" Chinese buffets, and Gen Z’s six-month check-ins are all going viral.

Gen Z’s biggest hobbies help them escape stress, express themselves, and stay connected with their friends… Gen Z’s biggest ...

Instagram is a leading news source among European Gen Z, while YouTube takes the top spot in North America ...

Gen Z’s “gay Halloween” costumes, brain stacks, and new favorite hairstylists (ahem, Ulta Beauty) are all going viral.

In YPulse's 2026 Personal Care and Beauty Shopping Report, we dive into why young consumers think drugstore beauty works just ...

In YPulse's 2026 Shopping for the Home Report, we dive into why young people want dedicated spaces for their hobbies, how renters and homeowners differ on renovation and décor purchases, and why most ...

In October, “Saturween” will give Gen Z an excuse to go all out for the holiday In November, Gen Z will finally get their hands on GTA VI, one of the most anticipated games ever (and will have plenty ...

You might remember a Stranger Things viral moment earlier this year involving the word “squelch,” all thanks to the popularity of subtitles for young viewers. The show, in all its otherworldly villain ...