One person is dead following a crash on Highway 544, according to Horry County Officials. A new wholesale store in the Myrtle ...

MYRTLE BEACH, S.C. (WMBF) - Two more Carolina Hurricanes games are coming to WMBF airwaves. The team’s home matchup against ...

The City of Myrtle Beach is giving residents and visitors time to plan ahead for this weekend’s Myrtle Beach Marathon.

Charlie Woods, son of 15-time major champion Tiger Woods, will join 31 other young golfers in the 54-hole tournament at TPC Myrtle Beach.

We’re giving you the FIRST ALERT to a weekend filled with sunshine. Make time, especially on Saturday, to get outside and enjoy the forecast.

HORRY COUNTY, S.C. (WMBF) - A deadly crash in Horry County is sparking calls for change from those who knew the victim. A ...

A Grand Strand restaurant is a cornerstone of the community, with employees who have dedicated decades of service.

Georgetown County has been put under a burn ban effective since 2 p.m. on Thursday until further notice due to high fire risk ...

A new wholesale store in the Myrtle Beach area is opening its doors this week.

As organizers prepare for the 10th annual Carolina Country Music Fest, Myrtle Beach businesses said they’re expecting an ...

HORRY COUNTY, S.C. (WMBF) - Horry County Fire Rescue confirmed that the near 100-acre Conway-area wildfire is now nearly 60% ...

The Georgetown County Sheriff’s Office has identified the suspects of an alleged armed robbery that ended in a car chase ...