The popular toy, which sells out instantly online, will be available to pre-order on Aug. 21. Here's what to know.

First, Labubu came for our purses and backpacks. Now, it’s coming for our phones. Pop Mart CEO Wang Ning announced in a Hong Kong press conference on Wednesday that a miniature version of the highly collectable Labubu doll will be launched as an ...

Labubu is a plush monster toy, but it’s also on track to be a billion-dollar business.

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

In a financial report released Aug. 19, Pop Mart said it has seen a net profit of 396% and a 204% jump in revenues due to Labubus.

If you're on the hunt for a Labubu doll for your child, be on the lookout for fakes - they come with an urgent warning!