In an interview with the TODAY Show on Jan. 15, author Jim Murphy reflected on the overnight success of his self-help book 'Inner Excellence,' after Philadelphia Eagles player AJ Brown was seen reading it during a game on Jan.

After mindset coach Jim Murphy’s book made an appearance at Sunday’s playoff game, its web page has been flooded with positive reviews from football fans. Eagle-eyed NFL viewers witnessed a peculiar sight during the Philadelphia Eagles’ Sunday afternoon playoff game against the Green Bay Packers: wide receiver A.

Philadelphia Eagles receiver A.J. Brown got in a little reading during the Birds' 22-10 victory over the Green Bay Packers on Sunday during a wild-card-round matchup.

Philadelphia Eagles wide receiver A.J. Brown went viral after reading "Inner Excellence" on the sidelines during last Sunday's playoff game. Now, the lifestyle book itself has taken off online as well.

Brown missed practice Wednesday but expects to practice Thursday as the Eagles manage his knee injury. He talked more about the reaction to his reading on the sideline, too.

Maybe the NFL sidelines can be the next hotspot for good reads starting with Philadelphia Eagles receiver AJ Brown. He was seen reading Jim Murphy’s self-help book Inner Excellence during last Sunday’s game — fellow Eagles call it Brown’s “recipe” — and now the book is at the top of Amazon’s best-seller list.

After the game on Sunday, which the Eagles won over the Green Bay Packers, 22-10, Brown expounded on his reading matter, the self-help book “Inner Excellence,” by Jim Murphy. He summed up the book’s message as: “Have a clear mind, and remember that nothing else matters, negative or positive.”

As Brown’s reading material during an Eagles playoff game went viral, the author points to a message from the book: “There’s so much more to your life than the business of just trying to achieve.”