The iOS version of YouTube will reportedly ask users again about ad tracking, pushing them to 'Allow' this feature to bring more personalized ads to their accounts. It is known that Apple previously ...

AppsFlyer’s 2026 State of eCommerce App Marketing report reveals that 92 per cent of all iOS ad spend now goes to remarketing as re-engagement budgets surge worldwide. On Android, remarketing also ...

18 million US iOS users have turned on Limit Ad Tracking to stop targeted advertising on their phones. Business intelligence platform Adjust has found that the number of devices using the feature has ...

Apple today shared a new Apple Intelligence ad that promotes Genmoji, a feature that became available today with the launch of iOS 18.2 and iPadOS 18.2. The spot features a custom song called ...

Ad quality directly impacts retention, not just short-term revenue. iOS users are more sensitive to intrusive ad formats than Android users. Interstitial ads consistently drive higher churn than ...

Photo: Thomas Dohmke Apple’s decision to restrict what companies can serve ads to iOS-based mobile devices has caught the eye of federal regulators who reportedly have opened an investigation into the ...

iOS 18 beta 5 introduces Distraction Control, a feature that lets Safari users hide static web elements, like newsletter banners. As long as the selected web element is static, it’ll remain hidden ...

Apple’s iOS 26.5 release candidate points to RCS encryption, Maps ad changes, EU device support, and App Store subscription updates.