Duolingo's make-believe mascot, Duo Owl, duped his death

Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country
In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had except for Japan,
Duolingo's make-believe mascot, Duo the Owl, duped his death
Get all the news you need in your inbox each morning. The quick-paced video shows the completion of several in-app challenges, implying that users’ increased activity on the app may have brought the beloved mascot back to life.
Duo the owl mascot revived. Duolingo declares, "legends never die."
Posts appeared on the company's social media accounts on Monday, declaring "Legends never die" and "Duo is back."
Duolingo's owl mascot is alive after all. What did it gain from faking his death?
Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.
The Duolingo owl’s resurrection was a little predictable
Language learning app Duolingo recently revealed some sad news – its iconic owl mascot Duo, was dead. Well, surprise! After a dramatic fake death, the beloved bird is back, returning to berate avid linguists in a dramatic resurrection for the ages.
Duo the Owl is alive? Death of Duolingo's make-believe mascot was all a stunt.
The death of Duolingo's beloved mascot, Duo the Owl, was part of a campaign to see which countries could earn the most experience points to save Duo.
Duolingo's Duo the Owl Returns From the Dead
Duolingo’s owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck after all. Duo was resurrected on the company's social channels Monday, with posts featuring a video of a person in a Duo mask and neon green suit busting out of a coffin,
Duolingo owl mascot is alive, company says
The owl mascot for Pittsburgh-based Duolingo is not dead after all, according to social media posts by the organization.
Duolingo's Owl Is Dead, But You Can Help Bring Him Back - Here's How
Duolingo recently announced the "death" of its mascot, Duo. After making several hints that the app's users could resurrect ...
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Duolingo Owl Returns From the Dead With Surprise Announcement
Duolingo’s owl mascot, formally known as The Duolingo Owl, made a surprise return Feb. 24, nearly two weeks after the language learning app shocked the world with the announcement of his “death.” ...
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Duolingo CEO Luis von Ahn Defends the Language App’s A.I. Spend Despite Stock Plunge
While an A.I. pivot has spurred unprecedented user growth at Duolingo, the popular language learning app’s costly new strategy has received a frostier embrace from investors. The company exceeded Wall ...
Nothing lost in translation as Duolingo sees robust growth in 2024
Duolingo has continued to make significant investments in improving user engagement through new artificial intelligence ...
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"This time we need to teach YOU a lesson": Hilarious reactions erupt as Duolingo clarifies why it staged its mascot's 'death'
Duolingo has officially brought an end to its cryptic PR stunt, one that saw its mascot, the raging green owl, pronounced ...