At its re:Invent conference on Tuesday, Amazon Web Services (AWS), Amazon’s cloud computing division, announced a new family of multimodal generative AI models it calls Nova.

Set to be available alongside popular third-party models via the company’s Bedrock service, the Nova models represent one of the biggest attempts yet by the tech giant to make its mark in AI. The company is seeking to overcome the perception that it was slow out of the gate in the early days of the generative AI revolution.

Amazon announced a new slate of artificial intelligence platforms, known as foundation models, at its annual AWS conference, allowing for text, image and video generation among other things.

Amazon on Tuesday unveiled a suite of artificial intelligence models in its boldest move yet to compete with tech giant rivals in the fast-growing generative AI sector.Even if Google, Microsoft and OpenAI have taken the lead on AI,

Amazon Web Services Inc., the cloud division of Amazon.com Inc., today announced a new family of multimodal, generative artificial intelligence models called Nova.

The company’s Nova models can help power generative AI applications. Amazon’s cloud computing division, Amazon Web Services, announced a new family of foundation models called Nova to power generative AI applications at its re:Invent conference on Tuesday.