The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture ...

PBS wanted to improve visibility for its family of 16 YouTube channels and needed help doing so. Led by our Director of Strategic Distribution Services (and YouTube optimization expert) Matt Ballek, ...

Search engine optimization (SEO) has been a cornerstone of successful web development for years, and it is equally important for your YouTube channel. YouTube SEO helps videos rank higher and attract ...

YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out. You can be forgiven for thinking search optimization improvement efforts are limited to a webpage ...

YouTube video creation has evolved quite a bit since the platform launched over 20 years ago. Over the years, YouTube has become one of the most important social platforms on the planet, with millions ...

It’s no secret that incorporating video into your online marketing strategy is becoming a normal and necessary evil. On the one hand video is great because it typically brings more engagement and ...

Jonathan Mendez’s 7 Ways to Optimize Your YouTube Tags has a more detailed look at optimizing your YouTube videos. Here are some of the tips in summary. Search Engine Land is owned by Semrush. We ...

This is my first article (of hopefully many) for Search Engine Watch focusing on some technical video SEO topics. Today we’ll look at the role of metadata in optimizing video for YouTube based upon my ...

Looking to start promoting your own video content on YouTube? Here’s how to set up and optimize your YouTube channel the right way. YouTube single-handedly changed the way that we consume content.