YouTube has introduced new custom like button animations that change based on the genre of content. These animations appear in videos with themes such as music, film, animals, sports, and more.

Maddy Buxton, Culture & Trends manager at YouTube, discusses how creators and digital animation on the platform are global, fan-driven, popular among young adults, and driving innovation and ...

Being an independent animator naturally comes with a plethora of challenges. Unsteady engagement, lack of funding, having a small or nonexistant animation team, and possibly, never having your work ...

While Hollywood tries to figure out what to do with animation, the medium’s independent scene is apparently thriving on YouTube. A recent report from the company’s Trends and Culture team dug into the ...