For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
As Euro 2025 comes to a close, all signs point to the tournament finally enjoying its breakout moment in the United States. It culminates on Sunday in a 2023 World Cup final rematch between England ...
John Olsen, chief executive at Euronics International, added: "The new league format of the Women’s Champions League and greater broadcast exposure give us an amazing opportunit ...
The Super Bowl doesn't just bring out the biggest names in sports and entertainment every year. It also brings out the biggest brands. Well, most of them. Nike, however, had surprisingly sat out on ...
European soccer's governing body UEFA has extended the women's soccer element of its licensing deal with video game developer Electronic Arts. Through a multi-year tie-up unveiled yesterday, the EA ...
The past few years have seen women’s sports grow at a “meteoric pace”. FIFA reported 3.2 billion views of their social and digital content for 2023 Women’s World Cup, and the 2023 U.S. Open women’s ...
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