MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

We all know the marketing mix, or the 4 Ps of Marketing, but what if we focus more on the consumer side of things and come up ...