Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the ...

ZDNET's key takeaways Apple TV+ is rebranding by losing its plus sign.The announcement was made at the bottom of an unrelated ...

In another instance of a streaming service rebranding through removing or adding a tiny thing, Apple TV+ has dropped the plus ...

The streaming service once known as Apple TV+ has quietly dropped the “+” — a small change that could mark the start of a ...

Apple TV has rebranded into a simpler name, dropping the '+' icon, but that homogeny has led to even more confusion across ...

Apple TV + is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new ...

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an ...

Apple has officially rebranded its streaming platform, removing the plus from Apple TV Plus to become simply Apple TV. The ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

Apple TV+ is no more. Apple’s streaming service is now officially just ‘Apple TV.’ Here’s why I think this is the right move ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...