Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

When we set up an advertising campaign there are some keys points we must consider, from our audience we wish to target with our ads to our budget and a lot more.