Across advertising and popular media, seemingly everyone is grabbing their fringe, denim and Stetson boots, in a wholehearted embrace of the American West.

Tip your hat to cowboys from the American West and beyond with this roundup of photos from National Geographic’s archive.

For every dusty Western movie you’ve seen with a stoic white cowboy riding off into the sunset, there’s a lesser-known truth: one in four actual cowboys in the American West was Black. And starting ...

Boot Barn is opening a store in the Dartmouth Mall this September. Boot Barn sells western wear, including cowboy boots, work boots and western clothes. Boot Barn is the country's largest retailer of ...

Beyoncé kicked off her "Cowboy Carter and the Rodeo Chitlin' Circuit Tour" at SoFi Stadium in Los Angeles. The concert featured Beyoncé's hair care line, "Cécred," and her whiskey brand, SirDavis, ...