Wendy's is one of the bigger players in the American fast food landscape, notable for its square burgers, signature Frosty desserts, and distinctive logo. The little girl in pigtails has been with ...

An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, Wendy's red-haired moppet, or Arby's 10-gallon hat. But a superior logo does all ...