Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

The Ciocca Center logo is our most important visual branding representation. Consistent use of the logo serves as an immediate identifier of the Center and helps reinforce a single, unified brand that ...

The logo combined with the word mark is called the logo signature. It is the primary identifier of the College and the most important tool for building recognition. The logo signature is available in ...

The logo and visual identity are said to borrow equity from the soda's 125-year history and incorporate modern elements to create a look that is "current and undeniably Pepsi", the brand said. The new ...

AUBURN — You may be asking yourself the question, "Why would Auburn University change its logo?" The interlocking "AU" has been a staple since it was first introduced in 1966. Auburn fans love it. No ...

Commercial Radio Australia (CRA) has launched a new audio logo for its Radio Alive campaign and is urging brands to develop a clear audio strategy to better connect with customers in the new media ...

OnePlus’s new visual identity includes a suite of updated logos and lockups that retain the classic OnePlus look with a more balanced feel. Advertisment OnePlus today unveiled the company’s refreshed ...

Old logo vs New logo Mobile technology company, OnePlus has unveiled the company’s refreshed visual identity, including an updated logo, that aims to make the OnePlus brand more easily identifiable ...