The United Kingdom's national tourism agency, VisitBritain, has just launched a new online game, available on mobile devices, as part of its latest international consumer campaign in the U.S. and ...

VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

UK tourism contributes £147bn to the economy and supports 2.4m jobs. New VisitBritain research forecasts growth to £161bn by ...

VisitBritain and tour operator conglomerate the Travel Corporation on Thursday introduced a marketing partnership aimed at encouraging more Americans to visit the U.K. VisitBritain, the U.K.'s ...

VisitBritain has partnered with BBC StoryWorks to bring compelling commercials to the American market. The series is part of the U.K's global Great Britain campaign, an international outreach program ...

Tourism’s importance to the British economy is highlighted in major new research from national tourism agency ...

Photo Credit: VisitBritain CEO Patricia Yates, Intrepid Travel CEO James Thorton and Skift Global Tourism Reporter Dawit Habtemariam Skift / Skift VisitBritain is developing a campaign that will ...

VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Balcombe, who has been CEO—first of ...

NEW YORK -- VisitBritain took the "book" out of booking with the latest edition of its travel agent guide, replacing the print version that has been offered to U.S. retailers for almost 30 years with ...

Sapient has announced that its marketing services group, Sapient Interactive, has been appointed by VisitBritain as its online Agency of Record to redesign, develop, host and manage its suite of ...

As the curtain comes down on the Games of the XXX Olympiad, VisitBritain, the national tourism agency, has released initial findings on how the hosting of the London 2012 Games has showcased Britain ...

Britain's hoteliers, pub landlords and cabbies have been given tips on how to avoid cultural no-nos with the Chinese and faux pas with the French. Tourism agency VisitBritain has come up with online ...