The one thing every current Apple Vision Pro owner demands is—to put it simply—more. That is more features and more content. The latest push from Apple to make good on the promise of its first ...

Immersive Video is Apple’s proprietary format for 180-degree video content that runs on Vision Pro. The rollout of new Immersive Videos has been slow over Vision Pro’s first year, but several signs ...

"The Weeknd: Open Hearts", an immersive music experience available exclusively on Apple Vision Pro has debuted, along with a premiere date for the Concert for One series. In Open Hearts, viewers ...

Apple has a variety of new content captured in Immersive Video that’s releasing throughout the rest of 2024. Apple notes that these releases will drop in the U.S. first, with global availability ...

Filmed on location in Prague, Brussels, and Malta, "Submerged" used Apple Immersive Video cameras, which feature two lenses to record 8K 3D video. Submerged, the first immersive scripted film for ...

But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting ...

Apple is rolling out a new slate of Vision Pro content, amongst the first shot with Blackmagic’s URSA Cine Immersive camera and edited in DaVinci Resolve Studio on Mac. Credit where credit is due, ...

Alongside today’s debut of Submerged, the first scripted film captured in Apple Immersive Video, Apple also released a behind-the-scenes look at the film as well as details of immersive content coming ...

Apple announced its next slate of immersive films for Vision Pro, coming from Audi F1 Project, the BBC, CANAL+, CNN, HYBE, MotoGP, and Red Bull. The company says its next batch of immersive ...

Apple Vision Pro users can watch a new six-minute Apple Immersive Video today via the Apple TV app. It's the second episode in the company's "Boundless" series. "Arctic Surfing" lets viewers "paddle ...