Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...
Amazon CEO Andy Jassy saluted the company’s progress in video advertising in his annual letter to shareholders. Overall ad revenue rose 24% in 2023 compared with 2022, he noted, reaching $47 billion ...
CTV is growing FAST amid the ad industry’s record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report ...
Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators, according to a new Interactive Advertising Bureau (IAB) report. Q4 saw the largest ...
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a strong 11.1% growth ...
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