Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

Amazon CEO Andy Jassy saluted the company’s progress in video advertising in his annual letter to shareholders. Overall ad revenue rose 24% in 2023 compared with 2022, he noted, reaching $47 billion ...

CTV is growing FAST amid the ad industry’s record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report ...

Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators, according to a new Interactive Advertising Bureau (IAB) report. Q4 saw the largest ...

1. Video ad spend is much higher in the US than anywhere else Video ad spend in the US will hit $108.15 billion this year, up 20.8% over 2023, per our March 2024 forecast. That puts the US around four ...

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a strong 11.1% growth ...

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion ...