MEMPHIS, Tenn., Jan. 13, 2025 /PRNewswire/ -- For over 50 years, Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, ...

MEMPHIS, Tenn., Feb. 10, 2026 /PRNewswire/ -- Varsity Spirit, a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook, today ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

It's Spooky Season on Varsity TV as the Cheer Power SA Halloween Challenge brings competitive all star cheer to screens everywhere. Here's what to know. Lady Vols assistant coach Bill Ferrara worked ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

MEMPHIS, Tenn.--(BUSINESS WIRE)--As reported by the Memphis Business Journal, a feature documentary is now in production about Jeff Webb, the influential founder of Varsity Spirit and president of the ...

See the bids that are available at the 2027 Spirit Sports Grand Nationals on January 29-31. Stream it all live on Varsity TV.

EXCLUSIVE: Brand management company Foundation Media Partners is leading development, packaging, and production on a new slate of projects for cheerleading and dance team company Varsity Spirit. Among ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. "The League by Varsity All Star is a unique concept because ...

Nicole Lauchaire serves as the executive vice president of marketing, communications, and media at Varsity Spirit. Nicole Lauchaire has worked her way up to the top levels of her profession over the ...

Jeff Webb, known as "The Father of Modern Cheerleading" for his role as the founder of Varsity Spirit, the Memphis-based company that transformed cheerleading into big business through branded apparel ...