The modern gaming industry operates on player engagement and retention. While high-quality content is the primary draw, the most effective monetization systems rely on psychological principles that ...

We all know what it feels like to be tethered to technology these days. It's all of us, not just the kids. As of 2018, there were about 2.5 billion smartphone users in the world. Considering there are ...

The field of behavioural psychology investigates the ways in which reinforcement schedules shape actions across both human and non-human subjects. By systematically varying the contingencies of ...

In the rapidly evolving landscape of modern gaming, reward cycles play a crucial role in shaping player experiences and sustaining engagement. From mobile apps to immersive virtual environments, ...

We all know what it feels like to be tethered to technology these days. It's all of us, not just the kids. As of 2018, there were about 2.5 billion smartphone users in the world. Considering there are ...