More often than not, it feels like UX research is under-appreciated and under-resourced in tech companies. Despite being a valuable activity, there is an overarching feeling that research can also be ...

The best way to design products and services that meet user needs is to conduct in-depth research on their experiences. By conducting qualitative and quantitative user research throughout the design ...

Developed in collaboration with Google, the state-of-the art degree program will propel graduates to the top of the innovative UXR industry SAVANNAH, Ga.--(BUSINESS WIRE)--The Savannah College of Art ...

Yet this shift raises a tougher question: can AI really capture the hesitation, emotion, and contradictions that often reveal what users think and feel? Maksim Kozlov That's the problem space Maksim ...

The business intelligence (BI) tools of earlier generations were not very user-friendly. So much so that you had to have significant technical skills to interact with them. This meant decision-makers ...

Whether driven by institutional goals or personal career ambitions, researchers are increasingly under pressure to deliver high-performing, high-impact research. The challenge is to secure funding, ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...