To propel his brand forward, Steph Curry is looking to the past for inspiration. The athlete and Under Armour are ready to unveil the Curry 4 FloTro sneaker, the first in a series of reimagined and ...

Under Armour will make the white half of its "More Rings" Curry 4 pack more widely available with an upcoming launch that separates that pair out. The white and gold sneaker from the set will release ...

When the defending champs have taken opposing courts this season, we've seen Stephen Curry laced up this "Away" colorway of the Under Armour Curry 4. Now fans will have the opportunity to pick up a ...

The Curry 4 was supposed to launch on October 27. Retailers are telling Wall Street analysts they won't get stock until November 18, however. This is just one more setback for Under Armour. Customers ...

Under Armour has been struggling to rejuvenate its shoe business, which has ground to a halt. Its shoe star, Steph Curry, lashed back at haters by quietly liking a comment on an Instagram post.

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Now that Stephen Curry has officially announced the launch of Curry Brand — his very own label with Under Armour — the two-time NBA MVP is ready to roll out the next chapter of his storied basketball ...

The Steph Curry 4 sneaker is missing in action — or at least it’s late to the court. The Golden State Warrior’s Under Armour shoe was supposed to debut Friday, but only the kid’s version was available ...

Sneakerheads had a unique challenge on their hands in order to get some exclusive autographed Curry 4 shoes this weekend in San Francisco. Under Armour treated Golden State Warriors fans with a few ...

Under Armour's HOVR sneaker technology could be even bigger than the Curry 4, according to a Deutsche Bank analyst Paul Trussell. HOVR is easily outpacing the Curry 4 in Google Trends data. Under ...

Stephen Curry’s signature sneaker line has become a David vs. Goliath story of sorts in the shoe business. In an industry where Nike still leads the charge and Adidas has ascended to No. 2 in sneaker ...