Typography does not act alone. A typeface becomes meaningful when attached to a specific word. Adidas is not iconic because ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

NEW DELHI: Perhaps a rose by any other name would smell just as sweet—but what if that name were written in Comic Sans? Typographic logos are tricky things: They can communicate trust or chaos, make ...

My background is working with very well-known brands. About five years ago, I founded an agency with the purpose of taking the tools that we'd developed over the years for big brands and applying them ...

Spread from ‘Logos from Japan,” published by Counter-Print (all images courtesy Counter-Print) A few years ago, the UK-based design store and publisher Counter-Print released a book that surveyed ...

Odds are, your office and your friends – or your Twitter feed, at least – were all talking about one thing this morning: Google's modern makeover. The internet behemoth launched a brand new logo last ...

As the Metropolitan Museum of Art busts out of its Beaux-Arts shell and opens its Madison Avenue outpost in the old Whitney, the institution is trying on a fresh identity, or at least enshrining an ...