Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

You may find the word "data" in the term "data journalism" redundant. After all, newsmaking of any kind, even the tacky, propaganda-driven type, has always relied heavily on data. Earlier, on-set ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Data analytics, business intelligence and data visualization software are critical components of the big data technology stack. They are the tools that everyone from everyday business users to ...

What are the different types of predictive modeling? Your email has been sent Predictive modeling is a type of data mining that is used in a variety of situations and industries. This process involves ...