The market for kids’ sneakers keeps on growing. In early March, On dropped its first-ever footwear collection aimed at kids and preteens. The collection is small—just two sneakers—but it features ...

On, the Swiss sneaker brand, has a cult following among serious runners. But in some families, the most serious runners are kids. Tomorrow, On launches its first children’s sneaker collection. It’s ...

The company is also broadening access to its try-on technology, with plans to debut it in Australia, Canada and Japan.

Outfitting your kid with hiking shoes can take on outsized importance to outdoorsy parents. Are these the right shoes to inspire her with a lifelong love of the outdoors? Or are they so lacking in ...

To virtually try on a pair of shoes, users need to tap on any product listing on Google, select the "try it on" button, and ...