Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills. Picking the right visual can provide a way to spot ...

Have you tried using the Information Visualization Process with some of your data? Have you applied the process with some of the Tools that I introduced? Or any other visualization tool? Today’s topic ...

Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick. Data is best understood when presented ...

Panopticon Software, the leading provider of Treemap data visualization software, today announced that it has signed a partnership agreement with Opturo Solutions On Demand, a new company launched to ...

The Brief keeps Texas voters and political observers up to speed on the most essential coverage of their elected officials, the policies that shape their daily lives and the future of our great state.

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our clients. But ...

Even when you are trying to understand what you think is a simple set of data, the challenge of making sense out of it can be daunting unless you can visualize it. But how to visualize it? Sure, you ...

Back in the 1990s, Ben Shneiderman invented the treemap as a means of visualizing the hierarchical contents of his hard drive. Now, he’s taking inspiration from famous artists to make his data look ...

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around ...