There is a growing online subculture that seeks solace in the sounds of rustling wrappers and hushed voices. These people are followers of Autonomous Sensory Meridian Response or ASMR, a tingling ...

Apple has released four new autonomous sensory meridian response or ASMR videos as part of their "Shot on iPhone" campaign. There's a sizable ASMR community online, and the tech company is tapping ...

Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S.M.R. Videos Give People ...

Heather Feather, “Candy Queen ASMR Role Play for Relaxation” (screenshot by the author for Hyperallergic via YouTube) Sometimes we all just want someone’s gentle, soothing voice whispering in our ear ...

This search recently edged out "cake" in popularity on YouTube: "autonomous sensory meridian response." ASMR, as it's called, refers to "head tingles" that result from hearing interesting sounds — ...

The shushing sound of voices whispering, or clothes rustling—and then a tingling feeling begins on the scalp, and spreads down into the neck, shoulders, and limbs, and along with it comes a state of ...

ASMR has become an internet craze with YouTube videos and influencers all getting in on the act. Viral clips have seen people whispering or making soft sounds with a variety of objects to provide a ...

Soap-cutting has been added to the list of things that can give you a 'brain orgasm' along with sizzling bacon and soft whispers. The newest social media video trend involves cutting or shaving pieces ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

ASMR – short for autonomous sensory meridian response – is a physical sensation that has dominated a corner of the internet for the best part of a decade. It has a dedicated following, with more than ...

The girl on screen runs her manicured nails over a shiny red lai see packet while whispering in hushed Cantonese. Her extra-sensitive microphone picks up every pop, tap and crackle from the paper ...