On March 25, 2020, Chris Gleason was in bed at his parents’ house in Pennsylvania, thinking up ideas for videos that might go viral. Just before graduating from college with a musical-theater degree ...

Capybaras are back in a big way thanks to a silly song on TikTok. The world’s biggest rodent is now taking over the massive video-sharing app, TikTok. Thanks to a catchy new song about capybaras, ...

As TikTok continues to dominate the social media landscape, audio memes are poised to play a significant role in shaping the future of brand marketing As TikTok continues to dominate the social media ...

In this episode, we challenge all of our stated ideas about the definition of memes and how they operate as a unique unit of cultural information. We’ll cross-examine memes and their relevance and ...

"Do it for the Vine" was the unofficial slogan of the now-defunct, once wildly popular short-form video app Vine. You'd hear people shout it from behind their phone cameras as they filmed their ...