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Content marketing should be a strategic imperative for brands in 2013, but even the biggest marketing teams with the deepest pockets have trouble carving out the right content marketing plan. Using ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling ...

The Executive Summary of your strategic plan should be completed last, and this section merely summarizes each of the other sections of your plan. The Executive Summary is important since it will help ...

Whether you’re showcasing a new listing, promoting your services, or sharing details of an open house, real estate marketing calendar templates can make your life much easier. These tools help you ...