Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...

In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 ...

During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national ...

Netflix's $120 billion stock market rally this year faces a crucial test on Tuesday: proving that its costly investments into ...

A Canadian digital marketing partner to service-based businesses has introduced a new TV advertising tool it believes ...

NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key ...

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corn ...

The administration is proposing a return to a 1990s-era policy that kept most drug ads off TV. That could dent the revenues of drugmakers and major networks. By Rebecca Robbins Christina Jewett and ...

Advertising firm Omnicom on Tuesday posted a 4% rise in third-quarter revenue, helped by continued growth in its media and ...

Former President Barack Obama appears in a TV commercial supporting Gov. Gavin Newsom's proposed Prop 50 redistricting plan ...

As FDA scrutiny of drug ads intensifies, new data shows AM/FM radio outperforms TV for brand awareness, recall, and ROI among ...