Tecovas has expanded its work boot category with the launch of its first women's style. Called the "Long Haul Waterproof ...

The new and first Dallas-based Tecovas store opens Friday. The store features leather boots and Western wear. Lynda M. Gonzalez / Staff Photographer We wouldn't have new choices of much of anything if ...

With a little help from Taylor Swift and Beyoncé, the fast-growing cowboy boot brand captured a loyal fan base with the best ...

AUSTIN, Texas — With more businesses moving to Austin's popular South Congress Avenue, some smaller businesses are getting territorial. Allens Boots, which describes itself as "an Austin tradition ...

Country singer Trent Walker performs as people browse the store during the opening of the new Tecovas store located at NorthPark Center in Dallas. Juan Figueroa / Staff Photographer Sure, the romantic ...

Rather, its fans that have bought into Western culture that drive spikes in sales. While Swift is a crossover megastar, ...

Tecovas, a Texas-born company, is opening at The Shops at La Cantera SAN ANTONIO – Paul Hedrick is Texan down to his soul – and his ostrich cowboy boots. He’s the face and force behind Tecovas, a ...

The Austin-based cowboy boots retailer Tecovas is opening a fourth store in Dallas-Fort Worth as it aims to grow aggressively into a national brand of Western attire. Tecovas, which started out online ...

Paul Hedrick was contemplating life when he looked down at his cowboy boots. Then it hit him. The Houston-born, Dallas-raised Austin transplant knew the ins and outs of building a brand from his job ...

Cowboy boot company Tecovas is moving to a new East Austin headquarters as it steps up its national expansion. Austin-based Tecovas will move to a 30,000-square-foot space at 901 E. Sixth St. in early ...

Boots were selling, espresso was brewing, and cocktails were pouring on Saturday at the grand opening of Tecovas in the Houston’s Rice Village. The Austin-based western retailer of handcrafted boots ...