When The Coca-Cola Company announced the return of its retro flavor Diet Coke Lime, the Save Tab Soda Committee and fans across the country found themselves asking the same question: What about Tab?

In 2023, in honor of the 60th anniversary of Tab’s creation, they held a gathering at the World of Coca-Cola in downtown Atlanta, bringing together fans from around the country. Coca-Cola sent over a ...

"TaB has a special place in the hearts of so many," said Adam Burbach, president of the Save TaB Soda Committee. "We’re traveling to Atlanta with hopes that our stories will encourage Coca-Cola to ...

Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...

Good-for-you and less-bad-for-you sodas have become a current marketing trend. Diet soda has been wildly popular since the 1980s, and recent "zero sugar" products like Coke Zero and Pepsi Zero have ...

The committee's creative efforts include billboards, a hot pink race car, and hundreds of letters to Coca-Cola executives The fans have formed community bonds over shared nostalgia, with members ...