During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national ...
With the rate of cord cutting accelerating to record levels, the news for the broadcast networks is not all bad, with daytime TV increasing its growth in ad impressions during the 2022-2023 season, ...
In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...
The cold and flu brand generated an impressions SOV of 4.71% and 2.9 billion impressions, primarily through CBS and its show GMA 3: What You Need to Know. The Proctor and Gamble brand invested $10.3 ...
In its First Half TV Transparency Report, measurement and analytics company iSpot.tv pointed out viewing trends that illustrate the changes and challenges facing the industry. iSpot said linear TV ad ...
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iSpot: Football helps lift TV advertising rates during Q3
Football once again proved to be the backbone of television advertising in the third quarter (Q3) of 2025, according to new ...
GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...
ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...
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