Are TV commercials a smart return on investment in 2025? The advertising landscape in 2025 is more complex than ever, with businesses weighing the benefits of traditional media against the precision ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

The new tool, which dramatically reduces time, cost, and complexity of TV ad production, was developed in partnership with Creatify, an AI platform that recently received a new investment from Comcast ...

Whether you're fully engaged with your favorite show and can't wait to see what happens next, or you're dozing off on the couch to reruns of your favorite reality series, there is nothing on this ...

California’s new law banning loud commercials could set a new standard for how Netflix, Hulu, and Disney+ handle sound.

State Sen. Tom Umberg (D-Santa Ana) wrote Senate Bill 576 to lower the volume on streaming-service ads. (Irfan Khan / Los Angeles Times) Richael Keller has always been sensitive to loud commercials, ...

That's the approach the Federal Communications Commission has taken with laws regulating advertising volume already on the books. The Commercial Advertisement Loudness Mitigation (CALM) Act requires ...