Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar When you purchase through links on our site, we may earn an affiliate ...
As AbbVie moved away from promotional spend on its aging megablockbuster Humira at the same time Sanofi and Regeneron stepped up their TV campaigns for Dupixent in 2021, you might be forgiven for ...
To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from ...
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