Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...

Rich Greenfield, Lightshed Partners co-founder, joins ‘Closing Bell: Overtime’ to discuss Netflix after the streaming giant ...

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 ...

A Canadian digital marketing partner to service-based businesses has introduced a new TV advertising tool it believes ...

In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

Your TV’s idle screen is about to get a glow-up. Glance has teamed up with DIRECTV to turn ordinary screensavers into ...

Former President Barack Obama appears in a TV commercial supporting Gov. Gavin Newsom's proposed Prop 50 redistricting plan ...

The Trump administration announced a crackdown on pharmaceutical advertising on television and social media platforms, potentially disrupting billions of dollars in annual ad spending.