Brands have long been investing in sustainability-related content, but recently the spotlight has fallen on the carbon footprint of the ads themselves, and there is growing pressure for marketers to ...

Green crumpled paper light bulb on green background, Corporate Social Responsibility (CSR), eco-friendly business and environmental concepts, copy space Running video ads can be carbon intensive – and ...

If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG. Although the agency ...

The UK advertising watchdog has banned ads from Superdry, Nike and Lacoste due to “misleading” assertions regarding their sustainability.

The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, ...

Ads for Nike, Superdry and Lacoste have been banned in the UK after regulators ruled they exaggerated environmental benefits and misled consumers.

D&AD and Advertising Week have unveiled the winners of the second annual D&AD Impact Awards, which recognizes creative ideas that have made an impact and ultimately have contributed to creating a ...

In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued effectively alongside business outcomes in digital advertising.

The Virgin Atlantic ad centered around the first transatlantic flight powered by 100 percent sustainable aviation fuel. The U.K. watchdog said it was “misleading.” The U.K. Advertising Standards ...

And everyone knows about it. Yet, few are willing to do something about it. The latest estimates predict global programmatic advertising spending will reach $726bn by 2026. In 2022, the amount spent ...

Marketers are willing to pay a higher price for digital ads that have a lower carbon footprint, The Drum reported Oct. 4. Ethical adtech firm Good-Loop surveyed more than 400 digital advertising execs ...

The airline claimed Flight 100 from London to New York would use 100% sustainable aviation fuel. A Virgin Atlantic advertisement claiming the airline was the first to fly transatlantic on 100% ...