Opinions expressed by Entrepreneur contributors are their own. Surveys are a great way to assess customer satisfactions, marketing channels, product potential, price ranges, website audiences, and ...

Broadly speaking, perhaps the biggest problem with survey measurement of news consumption is that it seems to produce inflated estimates of how much news people consume when compared with other ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...