The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...

For many households, it starts as a magical game of hide-and-seek. The Elf on the Shelf, a small stuffed elf made of cotton and felt, secretly moves from room to room while the children sleep.

NEW YORK – Carly Kerby, a mom of four girls, doesn’t have the greatest track record as the Tooth Fairy, but it was another family tradition that nearly did her in: The Elf on the Shelf. In case you’ve ...

A few more nights. Just a few more nights. If you were stupid enough (like I was) to purchase an Elf on the Shelf, you are probably thinking that very thing right about now. This cute, stuffed elf is ...

Kevin Sutton wanted to start a side business on Etsy selling $1 elf dolls embroidered with people’s names. His plans fell through, and so he’s hoping to get the excess toys into the hands of kids for ...

Editor's note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash ...