“I Have a Strategy No You Don’t — The Illustrated Guide to Strategy” by Howell J. Malham, Jr. (Jossey-Bass, $22.95). Strategy remains one of the most misused and misunderstood words in business. Most ...
Written for those “frustrated and dissatisfied with the traditional approach to strategic planning,” this book by David La Piana, a nonprofit consultant, speaker, and author, seeks to make the ...
Opinions expressed by Entrepreneur contributors are their own. Marketing guru Seth Godin addressed alignment in a piece about iTunes falling over its own words and intentions. After reading it, I did ...
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