Despite the some $400 billion U.S. businesses spend annually on advertising, tracking those dollars with return-on-investment strategies remains a relatively new, and controversial, concept. In a ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

BELLEVUE, Wash.--(BUSINESS WIRE)--RedCloud Consulting, a Bellevue, WA boutique Management Consulting firm, announces the acquisition of BuzzBee, a strategic technology marketing and communications ...

Marketing advocates of creative concepts can peacefully coexist with their number crunching teammates when the right funnel strategy is deployed. That’s the perspective from the global consulting firm ...

Opinions expressed by Entrepreneur contributors are their own. Shrinking budgets and rising expectations mean clients demand tangible business outcomes, not just activity or progress. AI is changing ...

Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching on the role that actual humans play in the ad ecosystem.

Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform to enterprise customers. Deloitte and Google ...

Increased international efforts generally lead to a recognition of the need for greater international visibility and enhanced capacity to attract international talent. An issue that regularly emerges ...

01 July 2009 ShooFeeTV, the premier content provider of the Arab World, recently signed a strategic partnership agreement with the business development and strategic planning consultancy firm, Clique ...