In this week’s newsletter, read about nonfungible token (NFT) marketplace SuperRare expanding into Bitcoin Ordinals and the American rapper Ghostface Killah releasing music on Bitcoin. Find out how ...

Pumpkin spice lattes aren’t the only thing Starbucks is hyped about right now. Starting this year, the multinational coffee chain is bringing NFTs into its widely loved loyalty program. The ...

The NFT space may be down substantially from all-time highs, but brands and loyalty programs looking to reach fans in new ways can still find value, said Steve Kaczynski, co-author of the book “The ...

Starbucks is pulling the plug on Odyssey, its Web3 rewards program that gave members access to collectible NFTs. The company updated its FAQ on Friday to let members know that the beta program is ...

Starbucks’ NFT rewards loyalty program now has a name: Starbucks Odyssey. The company’s web3 platform opened its waitlist on Monday, but says it will not launch until later this year. Building off the ...

Sep 13, 2022, 4:01am PDT Updated: Sep 13, 2022, 4:32am PDT Anthony Bolante | PSBJ Starbucks' new Odyssey program brings the coffee chain to the forefront of national brands adopting NFTs as rewards ...

Two years ago, Starbucks announced a web3 NFT project that was supposed to expand its Rewards loyalty program by using the blockchain... somehow. One year ago, Starbucks delivered the first paid ...

Starbucks announced Monday that it’s realigning its leadership structure to accelerate growth around the world. As part of the move, the coffee chain created the role of North America CEO. The ...

Everyone from veteran parents who need a shot of espresso to start their morning to puppies eager for a sweet little “Pup Cup” treat can find a reason to get something at Starbucks. But if you ...