The budget airline’s controversial policy changes are more of a hit with employees than consumers—but they’re still projected ...

What made Southwest different from other airlines seemingly vanished in a few short months, but CEO Bob Jordan isn't too ...

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table ...

Southwest Airlines Co. CEO Bob Jordan says that more change is on the way. The leader of the aviation powerhouse spoke to a Dallas TV station on June 25, discussing the recent shifts in company ...

Southwest Airlines CEO Bob Jordan said the company is ready to adapt to changing customer trends like premium seating as pressure from an activist investor mounts. “We will adapt as our ...

Southwest Airlines CEO Bob Jordan, left, answers a question posed by moderator Brian Sumers, Founder and Editor at The Airline Observer, during the Skift Aviation Forum which was held at the ...

DALLAS (AP) — Leaders of Southwest Airlines are set to explain Thursday how they plan to remodel the airline to change with consumer tastes -- and maybe keep their own jobs.

Southwest Airlines passengers will soon have assigned seating booking options, adding to recent changes in baggage policy and safety procedures.

DALLAS — It's been a whirlwind few months for Dallas-based Southwest Airlines, and the changes might be far from over. As activist investor Elliott Investment Management plans to call a special ...

Southwest Airlines CEO Bob Jordan said Thursday that the carrier is considering changing the boarding and seating processes on its planes in order to improve its financial position. "We’re ...

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table ...

Southwest officials on Thursday unveiled a detailed "Southwest. Even Better." plan that outlines "transformational" changes to the company over the next three years.