Nye, who coined the term “soft power”, has died at the age of 88. Here in full is his upcoming article from Monocle’s June issue. Joseph S Nye, who popularised the term “soft power”, on what it means ...

Since the start of his second term, U.S. President Donald Trump has been dismantling the traditional channels of American soft power. The U.S. Agency for International Development (USAID) is no longer ...

He coined the term, arguing that a country’s global influence can’t be built on military might alone. Diplomats around the world paid heed. By Trip Gabriel Joseph S. Nye Jr., an influential figure in ...

In the post–Cold War era, few concepts have more profoundly shaped discussions of U.S. foreign policy than the idea of “soft power.” The term was coined by the American political scientist Joseph Nye ...

In today’s crowded marketing landscape, standing out demands more than just creativity—it requires strategic thinking. Consumers are inundated with messaging, offers and advertisements, making it ...

K-pop group Twice pose for the photographers during a showcase for the 8th mini album “Feel Special” in Seoul, South Korea, Monday, September 23, 2019. The concept of a Belt and Road project, ...