Social media marketing is an affordable way for a nonprofit organization to boost awareness, build real connections and ...

TikToker Tristin Trivers, known for his skill in content creation and digital marketing, presented at Florida Atlantic ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

About SocialInsights: SocialInsights is a leading market research firm specializing in social media analytics and digital marketing strategies. Our mission is to empower brands with data-driven ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's ever-changing social media ecosystem, business-to-business (B2B) companies ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding. Remember the days when social media was a “maybe” or a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jevon Wooden Marketing ...

Explore how the Clubhouse social media rebranding introduces "Chats," a feature reshaping user interaction and forcing marketers to reevaluate strategies. Clubhouse, known for its real-time audio ...

Share and Cite: Daye, B. and Zhao, F. (2025) The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia. Open Access Library Journal, 12, 1-16.

"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...