The Super Bowl is not the most-watched sporting event in the world. The men’s FIFA World Cup final is. And it isn’t close. Yet American brands are willing to pay much more to advertise during the ...

A surge in ad revenue tied to the coming 2024 presidential election and to a summer filled with soccer broadcasts boosted results in Fox Corp’s first fiscal quarter. The owner of the Fox broadcast ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. “MLS is game on. Doechii? On. Stars? On,” she declares in ...

As soccer season heats up, Lay’s is debuting a new campaign with arguably the sport’s biggest star. Longtime brand partner Lionel Messi stars in the “Oh Lay’s” campaign, which centers around the ...

A French ad for the upcoming Women's World Cup went viral recently for its tricky use of digital editing. The ad uses VFX techniques to make the women's team look like men. The tactic undermines the ...

The Spanish soccer league's TV advertising revenues for this season are up 20% from the previous season, its director for international development said on Friday, as fans unable to attend live ...

Boston’s National Women’s Soccer League team on Tuesday unveiled its new name and branding with a provocative, splashy advertising campaign featuring athletes such as Tom Brady and Jaylen Brown. A day ...